Bluem
Bluem is a brand built on a philosophy of clean beauty, transparency and integrity.
Bluem embodies a philosophy that transcends the realm of natural skincare. It's a profound way of being, an embrace of love, and a journey towards rediscovering your authentic self in harmony with the natural world. They draw from ancient wisdom and traditional practices to present a beauty line that encourages self love and true sustainability.
From seed to skin, they have worked to minimise the impact on our planet by only using pure, potent and locally sourced ingredients while tracing the supply chain to ensure ethical and sustainable harvest practices are emphasized throughout the entire product line.
BEHIND THE BRAND
Meet Montana Lower, the visionary founder at the heart of Bluem. Fueled by a deep passion for healing and transformation, her diverse journey from environmental engineering to activism has sculpted Bluem's essence. Bluem emerged from Montana's commitment to ethical manufacturing, aiming to restore our connection with nature and rewrite the beauty narrative. Inspired during her pregnancy, Montana sought skincare alternatives aligned with her values, encountering hurdles that fueled her determination.
Bluem stands as a beacon for radical change, embodying her activist spirit and championing pure, potent natural ingredients, traceability, female foundership, and sustainability. Montana's advocacy against animal testing and her dedication to fair trade showcase her relentless pursuit of ethical practices, making Bluem a nurturing space that harmonises self-worth with healing our planet—a vision set to evolve into sustainable self-care solutions for the wellbeing of all.
